Overall, having the correct letter format will guarantee people that they can have the upper edge against other job applicants. All they need to do is to keep it clean and unique. There is no need to have a very extravagant cover letter. Just indicate all the essential things needed that can help them to get the job they need.
Your cover letter format is very important to your success. With a high quality motivation letter, your chances at getting an interview will dramatically increase. Don't take shortcuts. Pay attention to both what you say (content) and how you say it (format). Your efforts will pay off in your career success!