The language used in the sales letter format should be simple, and suited to your trade. Complicated or complex writing leaves the reader confused and unlikely to read your letter or take action and buy. When a letter writer includes any bonuses, they should be supported with the word "free." For example: "FREE article submission with every SEO article!"
For most people, it is not new to hear about others who get frantic over what cover letter format to use. Truly, a cover letter format will help you in having an edge at your endeavor. This can help you land that job interview you aspire for. However, it really is not worth all the stress of browsing through each cover letter formats that you can find. You need not spend your bucks on buying different books and samples that you can lay your hands on.