The language used in the sales letter format should be simple, and suited to your trade. Complicated or complex writing leaves the reader confused and unlikely to read your letter or take action and buy. When a letter writer includes any bonuses, they should be supported with the word "free." For example: "FREE article submission with every SEO article!"
Employers do not have a day to browse all cover letters, which is why people have to brief in the message they want for employers to know. Likewise, they need to be consistent and true to the details and information they will allot in the cover letter. To have the most accurate letter format, they should take enough time to plan its overall construction. They have to know that it can help them land the job they need. Taking shortcuts in some of the information they wish to convey will do them no good. It is strongly suggested to gather up their senses in creating the best cover letter.