The language used in the sales letter format should be simple, and suited to your trade. Complicated or complex writing leaves the reader confused and unlikely to read your letter or take action and buy. When a letter writer includes any bonuses, they should be supported with the word "free." For example: "FREE article submission with every SEO article!"
Why should you pay attention to your cover letter format (also known as a covering letter or a motivation letter)? Hopefully if you are searching for a job, you realize how important a high quality covering letter is. Far too many people just submit boring resumes to employers without including a covering letter. This important component helps to make sure that your employer pays attention to your resume. It also gives you an additional opportunity to point out some of your key points (the resume itself being the other opportunity). Without a high quality covering letter, your chances of getting an interview go way down! To make sure your covering letter is of high quality, you need to pay particular attention to your cover letter format.