The letter format should use an appealing font. Maintain uniformity of font and size all through the body of the letter. At the same time, you should create headlines and titles to seem different by simply increasing the font size slightly. Capital or bold letters should be done with care so that reading continues to be smooth. The art of sales writing is time consuming. You could refer to a few sample letters to see how they have made good use of fonts to give a perfect finish.
Knowing the best sales letter format is key to effective copywriting. Sales copywriting ought to be formatted with an attractive design or your company's logo. Customers come to recognize your logo and associate it with your business. When the design is attractive, people tend to flock to your business. The business logo or the company's letter_head is part of the sales letter format and helps to create a long lasting impression. Immediately on opening the letter, readers are confronted with a decorative design and memories of your business and your goods or services come rushing back. In case of your encountering problem with creating a design on your own, seek the help of a sales copywriter who can also help out with your sales letter format.