The sales letter format should emphasize key points while maintaining simplicity. Do not repel the customers or clients. Have normal spacing between lines and the contents just right so that the reader does not feel over_burdened reading your letter. Get the reader to feel as if he is invaluable to you and your company. The pronoun "you" in place of "we" instills a sense of warmth in the reader, drawing them closer to your business.
Why should you pay attention to your cover letter format (also known as a covering letter or a motivation letter)? Hopefully if you are searching for a job, you realize how important a high quality covering letter is. Far too many people just submit boring resumes to employers without including a covering letter. This important component helps to make sure that your employer pays attention to your resume. It also gives you an additional opportunity to point out some of your key points (the resume itself being the other opportunity). Without a high quality covering letter, your chances of getting an interview go way down! To make sure your covering letter is of high quality, you need to pay particular attention to your cover letter format.