The sales letter format should emphasize key points while maintaining simplicity. Do not repel the customers or clients. Have normal spacing between lines and the contents just right so that the reader does not feel over_burdened reading your letter. Get the reader to feel as if he is invaluable to you and your company. The pronoun "you" in place of "we" instills a sense of warmth in the reader, drawing them closer to your business.
By following proper sales letter format, you can increase the number of people who will read and respond to your letter. The subject line must be motivating and the envelopes are to be very attention_grabbing. If you are mailing the letter, you can even use colorful envelopes printed with your logo. A famous one_liner or a logo that is not easily erased from memory creates magic for your products and services. Sales letter writing is more effective when properly formatted.