Your cover letter format is very important to your success. With a high quality motivation letter, your chances at getting an interview will dramatically increase. Don't take shortcuts. Pay attention to both what you say (content) and how you say it (format). Your efforts will pay off in your career success!
Of course, you will eventually realize that even if you do not get that frenzy over the cover letter format, you will still have to pick one template to start on among many choices. Thus, it pays to know some essential points that will help in making a good cover letter.