The sales letter format should emphasize key points while maintaining simplicity. Do not repel the customers or clients. Have normal spacing between lines and the contents just right so that the reader does not feel over_burdened reading your letter. Get the reader to feel as if he is invaluable to you and your company. The pronoun "you" in place of "we" instills a sense of warmth in the reader, drawing them closer to your business.
Use a Cover Letter Format Properly _ It is completely normal to find a cover letter format that can give you a jumpstart. It surely to have a template where you can easily fill out your specific information and make certain modifications on. However, keep in mind that the cover letter contains the more essential information for your job application. The cover letter format is just one aspect. Exhausting all your energy on this part may not prove fruitful in the long run. Thus, you have to be practical.