In reality, there are just some people who have developed this mania over grabbing hold of the most unique cover letter format they can find. They think that they will need all the research that can ensure their application letter achieves a desirable look. They feel that if it is not attractive or interesting enough, their cover letter format will end up being thrown in the trash bin.
The letter format should use an appealing font. Maintain uniformity of font and size all through the body of the letter. At the same time, you should create headlines and titles to seem different by simply increasing the font size slightly. Capital or bold letters should be done with care so that reading continues to be smooth. The art of sales writing is time consuming. You could refer to a few sample letters to see how they have made good use of fonts to give a perfect finish.