The language used in the sales letter format should be simple, and suited to your trade. Complicated or complex writing leaves the reader confused and unlikely to read your letter or take action and buy. When a letter writer includes any bonuses, they should be supported with the word "free." For example: "FREE article submission with every SEO article!"
Cover Letter Format Tips: 1. Make sure what you write is clean and easy to read. Don't make your prospective employer's job more difficult by providing them with a cluttered mess. 2. Ensure that you have no spelling or grammatical errors. This is essential; these will stick out like a sore thumb and will show your prospective employer that you didn't put much effort into applying for the job at hand. 3. You might want to consider starting off with a high quality motivation letter template. You can start with a professional format and then fill in the details specific to you and job you're applying for.