If you would like to improve your job hunting success by leaps and bounds, read on trough the rest of this page and I'll show you one of my favorite online resources for cover letter format examples, motivation letter writing tips, templates, and software that will help you create amazingly effective motivation letters!
The sales letter format should emphasize key points while maintaining simplicity. Do not repel the customers or clients. Have normal spacing between lines and the contents just right so that the reader does not feel over_burdened reading your letter. Get the reader to feel as if he is invaluable to you and your company. The pronoun "you" in place of "we" instills a sense of warmth in the reader, drawing them closer to your business.