In reality, there are just some people who have developed this mania over grabbing hold of the most unique cover letter format they can find. They think that they will need all the research that can ensure their application letter achieves a desirable look. They feel that if it is not attractive or interesting enough, their cover letter format will end up being thrown in the trash bin.
Of course, you will eventually realize that even if you do not get that frenzy over the cover letter format, you will still have to pick one template to start on among many choices. Thus, it pays to know some essential points that will help in making a good cover letter.