The sales letter format should emphasize key points while maintaining simplicity. Do not repel the customers or clients. Have normal spacing between lines and the contents just right so that the reader does not feel over_burdened reading your letter. Get the reader to feel as if he is invaluable to you and your company. The pronoun "you" in place of "we" instills a sense of warmth in the reader, drawing them closer to your business.
Job seekers should pay attention of the things they need to know in applying for a job. Nowadays, it has become a battle for survival for people to have the job they need. Employers will look for the best individuals that have promising expertise. They will view job seekers' resume to serve as a reference. However, for job seekers who want to ensure that they will nail the job, they have to include a cover letter. It can help them to further pinpoint their strength and the things they can contribute for the company. However, creating a cover letter is not an easy task. It will require for people to put their efforts in creating a compelling cover letter. With that, they need to know the correct letter format to ensure their success.