The language used in the sales letter format should be simple, and suited to your trade. Complicated or complex writing leaves the reader confused and unlikely to read your letter or take action and buy. When a letter writer includes any bonuses, they should be supported with the word "free." For example: "FREE article submission with every SEO article!"
They can be job seekers' ticket to land a job. It will dramatically increase their chances of getting interviewed. With the correct format, their efforts will eventually pay off once they have opted for a job interview. However, one of the biggest mistakes of creating one is that people tend to copy on the Internet. Some of them are looking into others' letters on the Internet and make it their own. With a little bit of editing, they can be able to pass it. Companies nowadays are aware of that scheme, so people should take effort in deciding whether they will copy on the Internet or they will create their own, unique and compelling letter.